SEO has changed so much over the last decade and it’s left a lot of SEO’s wondering how to rank in Google in 2018.
Google’s constantly changing algorithms and new articles/videos/rumors/myths/misinformation/etc can just overwhelm you.
We love the power of pbn links (more on this later…) – but that’s not all there is to an effective SEO strategy in the era of RankBrain, Penguins, Pandas, Hummingbirds and more…
That’s why in this article, we’re going to go over the 7 most essential SEO tactics you can implement today to skyrocket your website’s rankings in Google’s search results.
Let’s get to it!
1) On Site SEO
Ok this one seems obvious… but you’d be surprised how many people just don’t get this right before starting their link building campaign.
On-Site SEO is SUPER important in 2018 – and we don’t just mean “write great content.”
Sadly, throwing links at a badly on-site optimized web property is a losing battle. You might get some quick rankings with enough fire power, but believe us… it won’t last.
That’s why this is our FIRST essential tactic – get this right and it makes everything else we talk about here so much easier.
You need to focus on these things when it come to onsite optimization in 2018:
- Technical SEO
- Site speed as close to 2 seconds as possible
- No broken links on page
- Proper use of Robots.txt and Sitemaps
- NoIndex pages with thin content (like contact pages, category/tag pages, privacy/tos pages, etc).
- If using HTTPS make sure the normal http version automatically 301 redirects to the https version ACROSS YOUR ENTIRE SITE (sometimes some pages won’t do this properly, causing you major grief in the SERPs)
- Try to make every page in your site only 3 clicks away from the homepage
- Make sure your site is also MOBILE OPTIMIZED
- Use a Page Title that includes your keyword, but is written to MAXIMIZE clicks
- Look at the title of this post for a hint
- Use a Meta Description that helps to sell the click! The idea is to increase your clickthrough rate as much as possible – it’s a ranking factor!
- Remove (or NoIndex) ANY page that is duplicate content on your own site
- Update your existing posts regularly
- Use lots of rich media (videos, images, etc).
- Post keyword-focused content regularly (once a week if possible, once a month at least)
- Use a Page Title that includes your keyword, but is written to MAXIMIZE clicks
2) Get Traffic
This might seem like an odd one, but it makes a WORLD of difference. If you can get traffic to your site, the links you build MAKE SENSE.
Because really – who’s linking to a website that gets 0 traffic? No one.
But how do you do this?
Well – we’re gonna actually kill two birds with one stone in this tactic.
We know traffic is important, and everyone THINKS social signals are important… so why not do both?
Make sure you have a Facebook Page, Twitter Account and
Then, setup a couple of Facebook/Twitter/Reddit/Pinterest/Instagram ads that take people to your blog posts or product pages.
You don’t have to spend a ton of money, just start getting some real traffic to your site, and real “likes/shares/comments” on your posts.
Of course, it helps if your content is really good… but that’s none of my business 😉
Now that we’ve got that out of the way.. here’s everyone’s favorite part… LINKS
If you need high quality PBN links for your site, click here to see our packages!
3) Do Guest Posts
I know, I know.. We’re The PBN Guys – and we’re telling you to do guest posts?!
And YES – PBN links are an essential linking tactic in 2018 (see more about this below).
But honestly, throwing in a sprinkle of legit guest posts on actual blogs works wonders.
That’s because when you guest post you’re getting links on sites that have real traffic coming to them. When this happens (and you siphon a bit of “referral” traffic from your link) it supercharges the power of your links.
So go to google and search for something like:
keyword + “write for us”
keyword + “guest post”
Look for blogs in your niche that make it known they accept guest posts. Then read a few of the articles they have on their site and think of an idea for your own article, that you think would appeal to them.
Then, write the article (make it good!) reach out and pitch your idea.
Don’t worry about “metrics” like DA/PA/TF/CF/DR. Just do this a bunch of times to legit-looking blogs in your niche, and you’re bound to get a dozen or so really great links that Google loves.
4) Promote Your Existing Content
Since you’re already on Google searching for guest post opportunities, might as well expand the searches a bit and find every blog related to your niche as you can.
First, search for the following:
keyword + blog
And take down the URL of every real blog related to your niche you can find. And then go through their posts and see if there’s anything the blog writes about related to something you’ve written about.
Then reach out to them and let them know you love their article and have a great resource on your site that relates to it. Give them the url and let them know you think their readers would benefit from it (bonus points if it actually DOES benefit them).
Next, search Google for:
keyword + intitle:resources
keyword + inurl:resources
keyword + intitle:links
keyword + inurl:links
These will be resource pages other websites in your niche have. Since they’re providing their readers with other resources across the web, they’re more inclined to add a link to a resource on your website too.
After all… you do have great content on your website right??
These are great links to add into the mix of a well diversified link profile.
5) Keep Your Anchors In Check
If I had to choose one place where most websites mess up their SEO (outside of on-site, of course) it’d be anchor text.
You have to be EXTREMELY careful with your anchor text ratios. Use too many exact match keywords and you’ll be toast.
What’s the perfect anchor text distribution, then?
No one knows, and many think it’s niche-specific.
You could always pull up the links of the Top 10 rankers in AHREFs or SEMRush and try to match them – only problem is, they might be using hidden PBN links and the anchor text ratios those tools show is skewed.
So here’s our suggestion…
In all the links you build using the above tactics, don’t use exact match anchors. That’s another reason the above link types are awesome – most times, the anchors are generic and chosen by the webmaster of the site. That leads to a great randomization of your anchor texts.
But exact match anchors are still important, so where do you use them??
Read on to find out…
6) Use PBN Links With Exact Match Anchors
Now this is our favorites essential SEO tactic… obviously.
PBN links are NOT DEAD – they still work like gang-busters. They are still the most powerful links out there (yes, it’s debatable, but likely more powerful than editorial links if done correctly).
Why? Because they’re blogs with great backlinks where you get a contextual link and control the anchor. What more could you want?
So when you’re looking to build links with exact match anchors, go for the PBN links.
You could build your own PBN, it’s a great and safe way to go. But it’s expensive and time consuming. So why not let us take care of the hassle and buy your pbn links quickly and easily!
And only use your exact match anchors with PBNs (and no other links you build). But make sure you don’t overdo it. Only use each exact keywords ONCE. Then use variations of that keyword
Here’s some variation ideas:
- change order of words
- add stop words (the, and, or)
- add descriptive words (best, worst, awesome)
- LSI style keywords
7) Use Internal Links + Link to Regular Pages
This is another one of those things that gets slept on by most SEOs. This is one place you may actually want to go overboard! (not really, but you get the idea).
It’s VERY important that you interlink all of your content together where it makes sense to do so.
For example, you don’t want to link from a page about dog training to a page about drones – unless there’s a legit reason to.
Keep it realistic and niche/topic-relevant.
But make sure every page on your site that is about topic X links back to ranking page X (and also links between each other). And any page that’s on topic Y links back to ranking page Y
Get the idea?
The way internal link juice flows throughout your site is a great way to help boost your rankings.
And since you’re linking internally from other pages on your site, you should be sending external links (i.e. PBNs, Guest Posts, etc) to them.
First, you may not be trying to rank these other pages and posts on your site, but since they internally link to the pages you do want to rank they’ll get extra link juice flowing to them.
Secondly, the way Google calculates your domain’s authority is how many overall links are pointing to the various pages of your site.
You don’t just want a bunch of links pointing to your homepage and a single page you’re trying to rank. The links should be distributed randomly across your site.
Only thing is, you don’t want to waste, valuable link juice. And that’s why this essential tactic takes care of both these issues.
BONUS TIP: It’s All About RDs and Tiers
Yup, links are likely the most important ranking factor in SEO. But what if I told you, it’s not just about the number of links pointing to your site, but the number of links pointing to your site from different Referring Domains (RDs)?
You want to try and get as many links as you can from different top level domains.
But that can be tough.
You’re already getting a healthy number of domains from various guest posts, resource pages and PBN links.
But there’s more you can do, link-wise: and that’s to setup high quality Web 2.0 properties and sprinkle in some high quality editorial links.
What are high quality Web 2.0 properties?
- WordPress.com and other Free Blog Sites
- Social Media sites like Facebook, LinkedIn, Twitter and Pinterest
- Niche Forums
- About.me and other Social Hubs
- Business Citations (even if you’re not a “local” site/business)
What are editorial links?
Editorials are those super-expensive links you buy from places like HuffingtonPost.com or BusinessInsider.com, etc.
They may be damn expensive, but they’re great links to have if you can afford them.
Here’s the real secret, though.
What you want to do is after setting up the Web 2.0 properties or buying the editorial links, throw a Tier 2 of PBN links at them!
That’s right, super-charge these links by buying PBN links and pointing them at these properties, instead of the page you’re trying to rank.
This is an awesome was to help “power-up” your links for an extra push in the SERPs.
Got Any of Your Own Essential Tactics?
Well folks, that’s it for this guide on the 7 (actually 8) most essential SEO and link building tactics and strategies in 2018.
This isn’t everything, but it’s a lot of heavy-hitting stuff you should be using in your own SEO strategy.
If you implement the suggestions we talk about on this page, you’re definitely going to increase your chances of hitting #1 on Google by A LOT.
So try to do as many as you can.
And of course, we’re here to help you out. When you need high quality PBN links on high-metric domains with original content, we’ve got your back.
Now it’s your turn – do you have any essential SEO tactics for this year? Leave your ideas in the comments section. We’d love to hear them.
Thanks again for visiting our site. Feel free to contact us with any questions you have.
Much success to you!